Lorenzo Franco Studio

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Master the light. Control the image.

Hospitality & food visuals built from real-world production.

COMING SOON

Mastering Light in Food Photography

A studio-level approach built on light control, not heavy post-production.

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Early access, updates, and launch notification.

Trusted By Industry Leaders

What they said

Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group

Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group

Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group
Creative Director angle
“Lorenzo understands how to translate a brand’s identity into visuals that stay consistent across menus, campaigns, and locations. His control of light and detail makes the difference.”
Creative Director
Hospitality Group
Consistency at scale (very important)
“The level of consistency he delivers across different locations and shoots is rare. That reliability is why we continue working together.”
Brand Manager
Multi-Location Restaurant Group
Brand / Marketing angle
“Working with Lorenzo feels structured and intentional. Every shoot is planned, controlled, and executed with long-term brand consistency in mind.”
Head of Marketing
Hospitality Brand
Operator / Restaurant Group angle
“He doesn’t just shoot beautiful images — he understands how restaurants actually work. The results hold up across daily service, marketing, and multiple platforms.”
Director of Operations
Luxury Restaurant Group

While you’re here, I want to share a practical tool with you.

While you’re here, I want to share a practical tool with you. Download my working preset and see one approach to food photography.

Start With a Free Lightroom Preset

Start With a Free
Lightroom Preset

This preset reflects how images are built on set, using intentional lighting and clean decisions — not heavy post-production. It’s not meant to “fix” an image. It works because the light is right first.
Download it for free along with a short guide that explains how to light your scene and when to use specific lighting setups to get professional results straight out of camera.

download the preset